Oregon Hikers website assets.

Oregon Hikers, Landing Page Design

This was a personal project I started after going hiking at the Coyote Wall trailhead in Oregon. Before embarking on the trip I was searching for information online and saw an opportunity to condense and redesign the pages I was sifting through. The project includes a landing page redesign along with new branding.
Figma file ↗


As many of us have experienced planning outdoor trips, navigating the informational websites can be half the battle if they’re outdated. I used the StoryBrand method to clarify the page goals. By using this I was able to identify pain points on the current website and think about how the design can show off Oregon Hikers’ expertise. Highlighting the trail restoration program was one way I was able to do that. 

The logo pays tribute to walking paths with the letter “g” drawn as a loop. Mixed with Ansel Adams style photos and hand-drawn illustrations, the new design speaks with a more confident tone. It goes without saying that design alone doesn’t drive success for a forum based website – the key is a great online community.