As many of us have experienced planning outdoor trips, navigating the informational websites can be half the battle if they’re outdated. I used the StoryBrand
method to clarify the page goals. By using this I was able to identify pain points on the current website and think about how the design can show off Oregon Hikers’ expertise. Highlighting the trail restoration program was one way I was able to do that.
The logo pays tribute to walking paths with the letter “g” drawn as a loop. Mixed with Ansel Adams style photos and hand-drawn illustrations, the new design speaks with a more confident tone. It goes without saying that design alone doesn’t drive success for a forum based website – the key is a great online community.