Services
Brand Identity
Print Collateral
Wayfinding
Environmental Graphics
CREDITS
Marissa Marino
Since the exhibition is centered on the five senses, I created five brand symbols—each representing one sense. The symbols appear throughout the marketing materials to create a consistent visual thread across print and digital applications. A warm, rich color palette was drawn from the paintings featured in the exhibition, grounding the identity in the artwork itself.
The marketing system focuses on clear, impactful communication. Copy is kept short and expressive, while bold visuals and simple layouts ensure the art and exhibition theme remain central across every piece.
The museum’s merchandise line was designed to extend the sensory theme beyond the gallery. Three perfumes were created to capture the essence of specific paintings, translating visual art into scent. The collection also includes a small zine highlighting key artworks and a pair of sterling silver earrings inspired by the sculpture, Monument to the Five Senses.
The wayfinding system uses clean typography and cohesive icons to maintain consistency with the museum’s branding. Designed with accessibility in mind, the signage keeps information clear and easy to follow.
