For Canary Dental’s brand identity, we chose a plush typeface that echoes the curves of their logo, striking a balance between polished and friendly. To extend the in-person experience online, we drew inspiration from the materials used in their office interior—integrating those textures and tones into the site to reflect the same warmth and welcoming atmosphere patients feel when they walk through the door.
The site combines simple appointment scheduling and modern tech highlights with warm, human-centered visuals. Staff portraits, office galleries, and video introductions bring out the “coffee with your best friend” feeling that makes Canary Dental stand out from other clinical competitors. Together, these elements blend function and feeling, resulting in a warm, approachable presence that breaks away from traditional healthcare design.
