We worked with designer Evan Corpuz
to refresh the overall branding. For the logo, we chose a serif font that felt sturdy and dependable. Greens, blues and pinks were selected for the palette to help differentiate Delmain from a traditionally monotone industry.
I used an eye tracking tool that aided my design decisions — the software could highlight areas of the design that looked cluttered or point to areas of interest. This helped me determine if we needed to trim down copy or rework certain layouts.
The biggest challenges on this project stemmed from the size of the website. Keeping the visual identity consistent and migrating assets over was a challenge because of this. That being said, we overcame those hurdles and created a website that better reflected the personality of the team and new direction of the company.
“Since launching the site, we haven't had a lead from the website from anyone who is not a dentist. This saves us time and effort sorting through leads who aren't good fits for Delmain.”
Paul Cole, Director of Operations