Since MillBridge is located in a small housing development, we wanted to highlight the local feel of the business to differentiate them from corporate competitors in the area.
We worked closely with the MillBridge team to create a site that mirrors the practice environment; playful, approachable, and trustworthy. Building a website that came across as playful and serious sometimes felt like a paradox. We addressed this in the design by incorporating hand drawn illustrations that fed into the playful side, while the serif font for the heading helped anchor down the design.
“We're seeing 100 new patients consistently every month. We're booked out 3 weeks ahead, and our phones are ringing off the hook.”
Dr. Anait Balasanyan, Owner of MillBridge Dentistry